STIHL - Outdoor Powertools

Making It Easy

Brand awareness campaign was instigated to sustain the environment that STIHL excels in. With backyards being eaten up by home extensions, adding rooms and more indoor space, STIHL needed to showcase the garden as a usable and enjoyable place to maintain. Sustaining the garden would mean sustaining their business.

The products are already the #1 choice for professional users worldwide but the range contains design features and considerations that make them easy to use for home buyers. The design of brand strategy book contained sections that showcased the Australian garden at it most beautiful with activities taking place that are commonly enjoyed. From dining outside, to exercising and play, the activities are captured in the foreground with the STIHL focus on the results of their products, the backyard.

To further relay the concept of easy to use, and the quality German engineering and design, the whole document was created in a single typeface and weight, Univers Bold, which is also the key corporate font.

www.stihl.com.au

fogobrazilia.com

Brazilian Fire!

A Brazilian twist on what Australian's love to eat: Meat. Beef, Lamb, Chicken, Beef Chorizo and Prawns skewered and cooked over a flame.

This South American Gaucho cowboy tradition has been brought to life in Australia by Fogo Brazilia. A Brazilian-theme fast-casual  experience with reference to this Brazilian Gaucho heritage, campfire cooking and the social side of sitting together and eating.

Coates Hire Brand Identity

Hire Visibility

Brand revitalisation programme was undertaken to  overturn a 7.3% sales decline in FY09 delivering an increase of 20.2% just 2 years later.

Design inspiration came from the amount of media space owned when all equipment was on hire. Making the most of business assets, refining the brand mark, colour palette and graphic use of chevrons to stand out in harsh urban environments.

www.coateshire.com.au

Advertising Hey You! Buy Something Where advertising fails is that it interrupts what your potential customer is doing for entertainment. Why not advertise in a way that is part of the customer's entertainment. Social Media is successful in this respect, and retail brand experiences should be too. #Social Media #Brand #Experience 

Other works A collection of work by various designers, illustrators, typographers, artists, architects and inspired and talented people that influences and encourages our work.

All copyrights owned by original authors.

BigW Brand

BIG W’s brand refresh was part of a major strategic shift for the organisation. Rounded letter-forms and a brighter shade of blue helped to signal a more contemporary, more feminine and customer-focused image. It’s the identity of a modern DDS, rather than an old-fashioned “big box”

While the Big W brand is strongly associated with low prices it is less well-known for quality brands and products. ‘Live Big for Less’ demonstrates that Big W stands for smart value - quality products and lowest prices. It replaces the 'We Sell for Less' and says to the customer that you really don’t need to shop anywhere else for great brands.

A totally integrated campaign across all customer touch points, including a new visual identity, including a 3D big blue W, which will be used on all communication elements including catalogues, press, TV, web, and overhauled instore environment.

AGDA - Australian Graphic Design Association

Annual Calendar of Events

2010 as 20x10 or 20 X's

Inspiration for the design came from the lovely typographic opportunity in 2010 as articulated as 20 X's as a roman numeral. Used both as a pattern and as a grid for the standard alphabet version that uses the exact same positioning. The reverse side of the poster provides a series of pull off tabs that act as reminders for each event with the perforations providing another X when the light passes through.

www.agda.com.au

oporto.com.au

The Bondi Experience

A new restaurant experience was created to reflect the largest key customer. A taste of Bondi was needed for future restaurants that wasn't reliant on a nearby beach but still resonated with beach culture which has provided the venue for Oporto for so long.

With skate friendly flooring and indoor/outdoor seating, and a community wall graffiti by a local artist at each restaurant this restaurant delivers on a fun beach experience for all types.

fogobrazilia.com

Brazilian Fire!

A Brazilian twist on what Australian's love to eat: Meat. Beef, Lamb, Chicken, Beef Chorizo and Prawns skewered and cooked over a flame.

This South American Gaucho cowboy tradition has been brought to life in Australia by Fogo Brazilia. A Brazilian-theme fast-casual  experience with reference to this Brazilian Gaucho heritage, campfire cooking and the social side of sitting together and eating.

Coates Hire Brand Identity

Hire Visibility

Design inspiration came from the raw materials that their product is routinely surrounded by. Dupont Tyvek saddle-stiched brand book and heavy-weight greyboard swatchbook style brand guidelines document for easy and hardwearing use.

www.coateshire.com.au

skills

Skillshare's mission is to transform education by empowering teaching and democratizing learning.

Skillshare is a community marketplace to learn anything from anyone. We believe that everyone has something they want to learn and something they can teach to others. This means our communities are really the greatest universities. Our platform helps make the exchange of knowledge easy, enriching, and fun.

Branding and retail store design for the Rodney Clark brand.

Rodney Clark stores showcase a modern collection of Australian Brands such as Gordon Smith and Hammock and Vine.  Stores were design to showcase the quality and craftsmanship values Rodney Clark is known for. Attention to detail in the use of Australian made materials, and a signature mark recognising the personal approach to their product and sales.

Translucent poster that folded to become a lantern to promote an AGDA event on increasing the relevance of Asian design in the West.

Lucky red envelopes were sent out with the same key device promoting the event Asia Now & Beyond

ideaworks.com.au

Web things optimised for Human Behaviour.

We make great web apps, sites, and doodads by caring about the humans at the other end of the internet.

The internet is made of people. Someone clever said that. We help our clients achieve their goals online by focusing on stuff that their sites’ users care about; by treating visitors like they’re smart but busy. It’s based on a simple premise: if we understand a site’s users — their needs and motivations — we can honour their expectations and help our clients achieve their goals.

It’s not about bells and whistles either. 4thought.tv frequently tops Channel 4’s community charts for comments, because we built a simple site that lots of people like to visit every day.

We also helped an independent sports shop around the corner to achieve a 6-figure online turnover in their first year by listening to their visitors.

Don’t get us wrong — our clients were already great before we came along. We just helped them connect with their users a bit better.

dymocks.com.au

Dymocks has introduced a revised and more relevant identity. It’s less stuffy, less library-like than the old one, has a more up-to-date usage of the primary colour, and incorporates a open heart/book shape. The tag line has shifted too, from a company focus (“Booksellers”) to a customer focus (“for Booklovers”).

maru.no

The name of the shop MARU comes from a Japanese word meaning circle. In Japan, the shape of the circle also means correct or right. When a student in Japan gets an answer right, the teacher will put a circle around the answer, a "maru". Here at MARU we wish to present only products representing the highest standard of Japanese quality and design to our customers. We are also careful to select products well suited for a Scandinavian and European lifestyle. Only products that meet these criterias have found their way to our shop and as you see we have put a circle around them "MARU approved".

Before and After examples of our brand rejuvenation work.